YAI and Broadview Networks Central Park Challenge is only a few days away!

In addition to raising critical funds for the YAI Network’s supportive services offered to people with developmental disabilities, the Central Park Challenge is a special event because it also provides unique opportunities to raise public awareness about the thousands of children and adults with disabilities who receive YAI’s services. And the YAI Network’s advertising campaign is taking over New York City - and beyond!

We are on buses and telephone kiosks. We are in subway cars and print ads. We are on lampposts, the radio and television. And we are on massive highway billboards. We are everywhere!

YAI Network staff, along with our spokesperson Sherri Shepherd, have also spoken on WABC-TV, Q104.3, WFAN, Lite FM, Z100 and Power 105.1. Public service announcements featuring Sherri Shepherd and Xi'Xi, a YAI preschooler and the face of this year's Central Park Challenge, have aired on numerous TV stations, including New York 1 News, MTV, YES, ESPN Classic, TV Land and the Soap Network. And little Xi'Xi, along with mom Cindy, was featured on NBC’s Weekend Today Show.

The YAI Network is able to effectively spread the word about the Central Park Challenge as well as about the services that YAI offers through generous media support. Special thanks to Clear Channel Outdoor, Van Wagner, the Daily News and Vector Media, which donated 100% of our advertising opportunities. These partnerships play a critical role in the success of the event and in getting the word out to the public.